This is an excellent opportunity for you with professional coaches to set your own ideas in motion.

The basics of entrepreneurship

  • Your business plan
  • Who are your potential clients/customers?
  • How much start capital is required for the first year?
  • How much revenue can you expect?
  • What are potential risks?

The personality of the entrepreneur

  • Which expertise and qualifications do you bring to the table?
  • How well do you know your industry?
  • What are your individual strong points and shortcomings?

The basics of a business plan

  • How to structure a business plan
  • What elements are required?
  • How to receive a Gründerzuschuss (state grant)

Your products/your service

  • What makes your products or your services stand out from the rest?
  • What requirements does your company need to meet?
  • What are the legal formalities?

Market overview

  • Customers: What and where is your target group?
  • Do you have reference customers?
  • Competitors: Who are your business competitors?
  • What are your competitors‘ prices?
  • What are their strong points and shortcomings?
  • Location: Where are you planning to offer your products/services?
  • Why did you choose your business location?
  • What are the weaknesses of your location and how are you going to balance them?


  • How does your service serve your customers?
  • Why are you better than your competitors?
  • Price: What is your pricing strategy?
  • How did you calculate your prices?
  • Sales: What numbers do you forsee?
  • What target groups do you aim at?
  • Which sales partners are you planning on cooperating with?
  • Advertisement: Where and how do prospective clients/customers learn about your product/service?
  • What is your marketing strategy?

Business organisation

  • Legal form: Which legal form did you choose and why?
  • Organisation: What form of organisation did you choose?
  • Which person is responsible for what aspect?
  • How do you ensure responsible financial controlling?
  • Employees: When and in what intervalls do you plan on hiring new staff?
  • What qualifications do your employees need to have?

Chances and risks

  • What are the three biggest chances to positively influence your business?
  • What are the three biggest risks to negatively influence your business?


  • Living expenses: How high are your monthly and yearly living expenses?
  • How much money do you need to have saved up in case of unexpected problems?
  • Capital requirements: How high are your initial capital requirements?
  • Finance plan: How high is your equity share?
  • Is your business elegible for receiving certain grants?
  • Do you have other investors?
  • Liquidity planning

Cash inflows for receivables

  • Monthly costs
  • Costs for investments
  • Repayment and interest payment
  • Revenue forecast: How high do you estimate your revenue in the next three years?
  • How high do you estimate your costs and gains in the next three years?

Maßnahme-Nummer: 955/110/20